There is a new normal in our world today and it is about adapting. Retailers who have survived the last two years must change the how they do business. Omni-channel retailing is well past being a fad – consider how we now shop at major retailers these days (in-store, self-checkout, curbside pickup, booking visits, and so on). Consumers have changed their shopping behaviour dramatically due to the many ways to shop offered by retailers locally and globally. The ease of shopping online from retailers around the world has led to higher consumer expectations for quality and faster delivery times. Vendors like Amazon, Uber, and Instacart now offer same-day delivery services in most cities. To remain competitive, Canadian retailers must continue to improve the shopping experience for their customers. This book is a must-read for all retailers who want to be successful during the pandemic and beyond.
